How we structure Google Ads accounts
Account structure determines how much control you retain over spend. We separate campaigns by intent and margin so budget follows the queries that make money, and we keep brand traffic isolated so it does not flatter performance reporting.
- Search campaigns segmented by intent, service and location
- Performance Max used deliberately, with asset groups and exclusions controlled
- YouTube and Demand Gen for upper-funnel demand where the category needs it
- Remarketing sequenced by page depth and time since visit
- Arabic and English ad copy tested separately, not merged
