Creative is the targeting
Meta's delivery systems now find the audience if the creative signals who it is for. The practical implication is that creative production capacity, not audience research, is the main constraint on performance.
We run structured creative tests each month across hooks, formats and offers, in Arabic and English, and retire fatigued assets before performance decays.
- Short-form vertical video produced for feed, reels and stories
- Static and carousel variants for catalogue and offer campaigns
- Arabic-first copy written natively, not translated
- Systematic hook and offer testing with clear win criteria
